Chapter 11 - Mcluhan Model

I agree with Marshall McLuhan that the medium is in the message and thus further not only the meaning of the message, but also the content. McLuhan's idea that television is a "cool medium" because the audience is suppose to fill in the detail.  When I watch television, although believe it or not is actually not as common for the cable bill would be out of price range, I do reflect filling in the plot by myself.  Watching television is a constant, I have to enhance my auditory skills and comprehension to engage in what the story or news is telling me.  As for television, I can turn it on for background noise in doing homework.  For radio, I feel listening in that context and medium, I can envision a greater and more detailed picture of a story, rather than one created on the television.  I enjoy listening to the radio especially driving to school or work and listening to "War of the Roses", because not only do I get to enjoy other people's relationship problems, but it calms down my driving and relaxes my focus to get to my destination not so eagerly.